Joe Iurato signs his work :01. It’s his belief that a single second is the most powerful measurement of time; it only takes a second to decide you’re going to move forward in a positive direction, regardless of the obstacles and challenges you’re facing in life. “From that decisive moment on,” he says, “you should never look back.”
Joe works primarily with hand cut stencils and spray paint. His love for the medium began in 2005, when he would often meander into the streets of SoHo, NYC on his lunch break to absorb the ever-changing gallery of public art, and at times even contribute some of his own. In 2008, during a delicate transition, Joe suddenly found himself being consumed by stenciling - and it quickly marked the biggest turning point in his life. It was then that he developed the concept of :01 and decided to live by its meaning.
He hopes the lion share of his art, whether on the street or in a gallery, inspires people to do good things. He also believes it is our universal responsibility and priority to keep our children’s minds free from ignorance, bias, greed and hate – because what happens tomorrow will depend on the values instilled in them today. It is a message he’s known to share often within his work and is very passionate about continuing.
For more, please visit www.joeiurato.com